Experienced professional with wide-ranging
advertising and marketing copywriting knowledge. Professional
MadPlanet.tv: Edited and rewrote copy for redesigned flash
version of website for graphic design and marketing
agency; currently provide advertising campaign
services for agency’s main client, Smile
DisneyStore.com: Brainstormed with web designers and management to produce
creative brand-focused copy
for daily email blasts, weekly home page headlines, landing
pages, banner ads, and holiday projects, using SEO keywords
whenever possible (samples).
Marketing: Wrote copy for both printed and online elements,
including ATM verbiage, for a national
Visa / NFL Super Bowl promotion.
Permanente: Edited marketing collateral and member-resource
projects for HMO, adhering to strict
legal and regulatory guidelines (samples).
Walk LB: As a volunteer, wrote Facebook and Twitter
posts to keep constituents engaged. I also
wrote and designed email blast newsletters, as well as
created and maintained their blog.
Marketing: Wrote copy for a direct mail promotional
campaign for company client, Cable One.
International, Torrance, CA
Corporate Writer (samples)
Nov. 2000 - Feb. 2009
editorial and marketing/promotional copy on a permanent,
articles and facilitated overall production
of print advertising and marketing publications
a global (MLM) multilevel marketing company.
article ideas and interviewed sources to write
marketing, promotional, and editorial copy to increase
product sales and distributor sponsorship rates.
for stories from inception through publication.
on multiple projects simultaneously including monthly
newsletters, quarterly magazine, website promotions,
product catalogs, product-line brochures, seasonal
pamphlets, and annual convention collateral.
museum brochure for owner’s personal
collection at the Chen Art Gallery (samples).
effective catalog copy for Sunrider brand, Kandesn
Color Cosmetics (samples).
Eyewear, Inglewood, CA
Advertising/Marketing Copywriter (samples)
Feb. 1997 - Nov. 2000
copy for a variety of collateral marketing projects
for licensed eyewear brands, maintaining the unique
brand voice for each.
and edited brand-specific copy for licensed eyewear
products including Coach, Eddie Bauer, Laura
Ashley, bebe, Nicole Miller, and Hart Schaffner & Marx.
copy for catalogs, brochures, websites, sales laminates,
press releases, point-of-purchase display inserts,
and annual optical trade show collateral.
working relationships with print vendors to complete
projects on time and within budget. Functioned
as public relations liaison; wrote industry press
releases and other copy as needed.
marketing manager with production control and was
responsible for coordination of complex eyewear
photo shoots (both product and on-model shots).
California State University Fullerton
Bachelor of Arts Degree in Communications (News / Editorial) and Political