Eljon Bakken.com

 

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Eljon Bakken

 

 

 

 

 

Professional Summary
Experienced professional with wide-ranging advertising and marketing copywriting knowledge. Professional Portfolio.

Experience

  • MadPlanet.tv: Edited and rewrote copy for redesigned flash version of website for graphic design and marketing agency; currently provide advertising campaign copywriting services for agency’s main client, Smile Brands (samples).

  • DisneyStore.com: Brainstormed with web designers and management to produce creative brand-focused copy for daily email blasts, weekly home page headlines, landing pages, banner ads, and holiday projects, using SEO keywords whenever possible (samples).

  • Alcone Marketing: Wrote copy for both printed and online elements, including ATM verbiage, for a national Visa / NFL Super Bowl promotion.

  • Kaiser Permanente: Edited marketing collateral and member-resource projects for HMO, adhering to strict legal and regulatory guidelines (samples).

  • AIDS Walk LB: As a volunteer, wrote Facebook and Twitter posts to keep constituents engaged. I also wrote and designed email blast newsletters, as well as created and maintained their blog.

  • DMS Marketing: Wrote copy for a direct mail promotional campaign for company client, Cable One.

 

Sunrider International, Torrance, CA
Corporate Writer (samples)
Nov. 2000 - Feb. 2009

Wrote editorial and marketing/promotional copy on a permanent, full-time basis.

  • Composed articles and facilitated overall production of print advertising and marketing publications for a global (MLM) multilevel marketing company.

  • Proposed article ideas and interviewed sources to write marketing, promotional, and editorial copy to increase product sales and distributor sponsorship rates.

  • Responsible for stories from inception through publication.

  • Worked on multiple projects simultaneously including monthly newsletters, quarterly magazine, website promotions, product catalogs, product-line brochures, seasonal pamphlets, and annual convention collateral.

  • Created museum brochure for owner’s personal collection at the Chen Art Gallery (samples).
  • Wrote effective catalog copy for Sunrider brand, Kandesn Color Cosmetics (samples).

Signature Eyewear, Inglewood, CA
Advertising/Marketing Copywriter (samples)
Feb. 1997 - Nov. 2000

Created copy for a variety of collateral marketing projects for licensed eyewear brands, maintaining the unique brand voice for each.

  • Wrote and edited brand-specific copy for licensed eyewear products including Coach, Eddie Bauer, Laura Ashley, bebe, Nicole Miller, and Hart Schaffner & Marx.

  • Crafted copy for catalogs, brochures, websites, sales laminates, press releases, point-of-purchase display inserts, and annual optical trade show collateral.

  • Developed working relationships with print vendors to complete projects on time and within budget. Functioned as public relations liaison; wrote industry press releases and other copy as needed.

  • Assisted marketing manager with production control and was responsible for coordination of complex eyewear photo shoots (both product and on-model shots).

Education
California State University Fullerton
Bachelor of Arts Degree in Communications (News / Editorial) and Political Science